Engaging modern sports fans: Maximising the potential of live score apps
Sports fan behaviour is changing rapidly in the digital age and live score apps play a major role in how fans follow, engage and enjoy sport. According to LiveScore’s Evolution of Fan Report 2024, 92% of fans now interact with sports news and content daily, presenting many exciting opportunities for live score apps and sports publishers to deepen fans’ engagement with matches, teams and players and support increasingly popular betting markets by providing rich match updates including stats-filled live commentary, advanced analytics, and interactive research assistants. Young adults are increasingly using their mobile devices to second screen while watching sporting events to stay updated with the latest scores, league tables and match details.
Today’s sports fans demand in-depth information – score updates alone are no longer sufficient, but we have the data, content and tools to help you satisfy fan demands.
What are the must-have features for top live score apps?
Detailed and interactive sports content features provided by Opta are employed by leading live score apps worldwide. If you’re interested in increasing revenues, growing your audience numbers and achieving online ratings you might want to consider the following Opta-powered content features:
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- TV Listings: Up to date match information and broadcast details
- Odds & Facts: Up-to-the second live betting market odds and insights that provide context to the odd displayed for confident betting
- Fast Scores: Low latency Opta data for tens of thousands of fixtures to provide real-time notifications to fans
- Trackers: Live visualisations of every tackle, 3-pter, shot, touchdown or homerun that keep users on your platforms for longer
- Sponsorable Play-by-Play: An automated stream of rich match information (insights, stats, visuals and more) so your fans don’t miss a moment, and your sponsors get considerably more value
- Tappable Visuals: Tell data-rich stories and leverage the fan engagement magic of vertical visual sports content in the globally popular stories format
- Player Stats & Points: Provide real-time updates on unique, player performance stats and metrics and supercharge interest in player performance even further with our transparent, objective live scoring system, Opta Points.
- Metrics, Form, Rankings: Advanced metrics that help sports audiences understand a player’s contribution, or explain how a team is performing
- Squads & Line-ups: Team line-ups and formations in advance of games and official line-ups as soon as the teams announce them
- Predictions: OptaAI’s supercomputer predictions at a game, season, or even player and team-stats level
- News & Previews: Effortlessly publish fully produced, multi-language sports news content in written and video formats to inform users throughout the week
Major live score apps report success:
- Engaging real-time stats graphics: Stats-infused graphics inside their matchday blogs contributed to the average in-app dwell time of a major football app increasing by 22 minutes. The ability to quickly and easily generate these graphics has helped this live-score app leader to uniquely transform their coverage of matches and tournaments.
- Download-driving insights: A live score app known for the depth and granularity of the data and information within its football product is growing rapidly, exceeding 100 million active fans across both iOS and Android.
- Trusted data: Fans love interactive experiences, often awarding live score apps that utilise Opta data and tools very high ratings on the App Store and Google Play. High ratings will help new potential users find your app and remove barriers to download that can otherwise exist.
- Growing revenues: New stats-based betting markets driven by player and team performances are significantly boosting revenues for sports apps because information on players is highly sought after, and until recently has been difficult to find. Live score apps can play a key role in helping educate sports fans and delivering high-quality traffic to a sportsbook partner.
Interested in our comprehensive guide?
Our guide for live score apps provides actionable insights on the products, tools and sports content needed to increase downloads, get users returning more often and to turn your live score app into your potential customers’ go-to sports app.
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