15 August 2024 – Stats Perform and English Football League (EFL) have announced an exclusive multi-year partnership for official international live streaming video rights for licensed sports betting operators, starting with the current 2024/25 season.
Under the agreement, Stats Perform has exclusive rights to distribute a comprehensive package of live audiovisual streams for selected EFL matches to licensed sportsbooks outside of the United Kingdom (not including the United States), through its popular Bet LiveStreams service.
The package represents the highest tier of English football available for betting streaming and includes the Carabao Cup, the Championship, League One, League Two and the Bristol Street Motors Trophy.
The partnership will leverage Stats Perform’s cutting-edge live streaming technology and Opta data to deliver an experience tailored for the ways bettors consume sport.
This includes advanced features to make the watching and betting experience more informative and entertaining, such as the award-winning AI-powered Instant Highlights and Opta Smart Stats Overlays™.
“We are delighted to partner with Stats Perform, a highly trusted global leader in sports AI and technology and the pioneer in live streaming for betting,” said Ben Wright, Chief Commercial Officer at the EFL. “We look forward to working closely together to deliver an exciting and innovative product.”
Andrew Ashenden, Chief Betting Officer at Stats Perform said “We are thrilled to add the English Football League’s storied teams and thrilling, high quality competitions to our Bet LiveStreams offering. This agreement underscores our commitment to helping our licensed sportsbook partners provide the most trusted and entertaining sports betting experiences to their customers. The EFL’s rich history and passionate fanbase make it an ideal addition to their services.”
The EFL competitions join thousands of other premium, well-timed professional men’s and women’s football competitions in Stats Perform’s Bet LiveStreams offering, including LaLiga and Serie A, alongside multiple popular properties from the world’s biggest betting sports like WTA tennis, and FIBA and NBL basketball, and the recently announced ICC Cricket.
