Having access to accurate and up to date data is crucial when building visual content for in-game coverage as fans are more likely to stop scrolling and engage with a post. The major benefits of using PressBox Graphics was that it incorporated the University of Memphis branding as well as eliminated the need to edit or reformat pictures, saving the department valuable time and resources.
“To have player stats auto-populate into our images and have consistent formatting was extremely helpful,” says Michael Schroeder – University of Memphis Athletics Department. “The functionality PressBox Graphics provided to automatically cut out the background of pictures was also a game-changer.”