“AI is the sugar in the coffee,” Dr. Patrick Lucey, chief scientist at Stats Perform, a sports tech leader in data, who oversees more than 40 AI scientists and engineers, told On3. Using data to enhance the viewing experience is among their central missions. In recent years, Lucey and his team have brought AI-powered solutions to market, including AutoSTATS, which uses computer vision to pull players’ tracking data directly from broadcasts.
Echoing Lucey’s endorsement of AI’s potential is Christian Marko, Stats Perform’s chief innovation officer, who told On3: “I think we are, more or less, at the limit of what humans can actually do in terms of data collection.”