Case Study: OptaAI Studio + Caught & Bold

Taking Cricket Storytelling to the Next Level

Disney+ Hotstar, a leading digital streaming platform in India, sought to elevate its online cricket coverage for the 2024 T20 World Cup. The platform aimed to create a unique viewing experience that would deepen the entertainment and understanding of the World Cup with cricket fans and unlock new sponsorship opportunities. To achieve this, Disney+ Hotstar knew that the more their viewers understood what was happening during the games, the more they would enjoy the content. In this case study, we examine how their partnership with Stats Perform’s Opta Data Insights team and integration of the recently launched OptaAI Studio helped find magic in the detail for its show, “Caught & Bold.”

The Challenge

Delivering in-depth cricket analysis and commentary requires a deep understanding of player performance, team dynamics, and historical trends. Disney+ Hotstar needed a data partner with the depth of statistics and the ability to turn them into interesting stories at the right time. They knew that providing contextual, insightful data would enhance the show’s storytelling and deepen viewer connection to the games, making it the destination of choice for the year’s biggest cricket tournament in the world’s biggest cricket nation.

The Solution

The Opta Data Insights team used OptaAI Studio’s cutting-edge data analytics platform Opta Live to provide Disney+ Hotstar’s talent and producers with a wealth of information to enrich the “Caught & Bold” studio show.

The data was integrated into the show’s format across three segments: hour-long pre-shows, five-minute mid-shows, and 30-minute post-shows.

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Key Storylines

Player Form Analysis

OptaAI’s data-driven insights enabled the team to delve deep into player performance, identifying trends, strengths, and weaknesses. This information was used to create compelling narratives around players, highlighting their form and their impact on the game.

Key Player Identification

By analysing player statistics and performance metrics, OptaAI and the Opta Data Insights team helped identify key players likely to influence the match. This information was used to focus pre-match discussions and build anticipation for their performance.

Bowler v Batter Matchup Analysis

OptaAI’s data-driven insights provided valuable information on player matchups, helping analysts predict potential match-winners and create engaging storylines around these confrontations.

Historic Records and Milestones

The Opta team tapped into the extensive database of cricket history to enable the show to highlight potential records and milestones, adding an extra layer of excitement and anticipation to the coverage.

Tournament History

By analysing past tournament data, OptaAI provided insights into team performance, player history, and trends. This information was used to create engaging historical context for the current tournament.

The Results

By leveraging OptaAI’s information, the Opta Data Insights team helped “Caught & Bold” become a standout cricket show, delivering:

Enhanced Storytelling: Data-driven insights enabled the creation of compelling and informative storylines, captivating viewers with in-depth analysis and expert commentary.
Increased Engagement: The use of data-backed insights made the show richer, more engaging and informative, leading to increased viewer interest and viewing times.
Differentiation: By leveraging OptaAI’s advanced analytics, Disney+ Hotstar created a unique and differentiated viewing experience, setting it apart from competitors.
Sponsorship Opportunities: The data-driven graphics and insights created opportunities for sponsors like Kuhl fans and Hint clothing to connect more deeply with viewers by associating their brands with engaging and informative content.

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