Ahead of his attendance at the Stats Perform booth (C3) at the SBC Digital Summit (today and Thursday), we sat down with Duncan Alexander from the Stats Perform sports data team.
Alexander explained how he and his fellow statisticians support marketing and content teams, as well as more on his search for the perfect sports insight and the new Opta Graphics social media tool.
In addition to supplying data-driven stories to the world’s sports broadcasters and media, Alexander is one of the founders of the hugely popular @OptaJoe Twitter account family, which have more than 2 million people following their daily facts, insights and teasers in multiple languages from English to Spanish and Arabic.
