We see a range of new products and experiences launched for bettors every time major football tournaments come around. In the last few years, it seems most of them have been built around Stats Perform’s Opta data feeds. According to Stats Perform’s VP of Betting Product Nick Cockerill, Euro 2024 and Copa América are set to be no different.
As part of our SBC Innovation series, we spoke to Nick about a brand-new addition to Opta’s football data offering. It’s one that might have even more power for both media storytelling about the beautiful game and gamification than anything else in recent memory… Meet Opta Points.
