Sports marketing is a multi-billion dollar industry, but it is also a sector that faces some significant challenges as it fights for fans’ attention in a multi-faceted digital landscape.
Traditional broadcast remains the major form of consumption, but digital is increasingly playing a key role in the lives of sports fans with the second screen seeing strong engagement during live events. In this webinar, Arvind Iyengar, Sportz Interactive CEO, will examine how sports leagues, teams, publishers and sponsors can continue to generate strong reach and engagement in this evolving sector, highlighting the ways in which sports fans can be reached with holistic, versatile and integrated digital strategies.
